Public Relations - (Third Edition)

Author: None
Publisher:
Publish Date: 2005-08-01
Features: Ten years ago, public relations quietly rose, benefiting from the timing of the reform and opening-up, and seizing the geographical advantage of the special economic zones. As an emerging profession, public relations has been increasingly accepted, valued, and welcomed by many Chinese people. The operation of public relations adds a lubricant to the functioning of social life, and extensive international exchanges further broaden the vision of public relations in China. This book takes "organizational image" as the main thread throughout, forming a self-contained system based on comprehensive compilation. It neither overlooks major theoretical issues nor fails to deepen existing theories. The book summarizes the first decade of Chinese public relations and published the first edition, summarizes the second decade of Chinese public relations and published the second and third editions. From a certain perspective, it also serves as a witness to the development of public relations in China.