Strategic Management of Enterprises (Second Edition): Second Edition

Author: Liu Jisheng
Publisher:
Publishing Date: 2003-10-01
Features: This book is a textbook for business administration majors. It is revised based on the original edition of "Enterprise Business Strategy." The original edition has been reprinted 16 times and has sold nearly 90,000 copies, receiving warm acclaim from students, teachers, scholars in the field of enterprise management theory, and entrepreneurs. The second edition of this book incorporates new theories and practices of enterprise strategy management from international perspectives in recent years, while also summarizing the author's years of teaching experience in enterprise management, research achievements, and practical experience in enterprise strategy management consulting. The main content of the book includes: analysis of the external environment and internal conditions of the enterprise, determination of the mission and vision of the enterprise, setting of enterprise strategic goals, types of enterprise strategy, selection, implementation, and control of enterprise strategy. The book aims to provide readers with a clear overview of enterprise strategy management. The book's features are the integration of theory and practice, a rigorous systematic structure, numerous columns and case studies, detailed information, and vivid language. It is a textbook for postgraduate students in business administration and can also serve as a textbook for postgraduate students in other economic and management disciplines. Additionally, it is suitable for senior managers and corporate consultants.