Corporate Culture and CI Planning (Second Edition): Second Edition

Author: Wu Jianping
Publisher:
Publish Date: 2003-10-01
Features: This book summarizes the main achievements obtained by the author from long-term engagement in the theoretical research, teaching, and extensive guidance of enterprise management and corporate culture theory. It is both systematic in theory and highly practical. Based on the previous edition, this book has been updated and supplemented with content reflecting the latest developments in the field. It is suitable as a textbook for graduate and undergraduate students in business administration and public administration, as well as for entrepreneurs, enterprise management personnel, management scholars, civil servants, and individuals interested in enterprise management. The book comprehensively and systematically elaborates on corporate culture and CI theory, organically unifying the two by revealing their intrinsic connections. It also provides an in-depth introduction to the main principles, basic methods, and techniques of corporate culture construction and CI planning. Additionally, the book clearly outlines the three stages of management models and their development trends, emphasizing the necessity of transitioning from scientific management to cultural management. It also offers introductions to related topics such as corporate public relations guided by enterprise theory, the characteristics of Chinese corporate culture, and brand strategy.