Entertainment Marketing Revolution -- Entertainment Management Series

Author: El Lippman
Publisher:
Publish Date: 2003-09-01
Features: The changes in the entertainment industry over the past decade have been stimulating and challenging, overwhelming, with their impact reaching globally and holding profound significance. This book faithfully records the power shifts within the industry during this period, revealing future challenges and opportunities. It provides readers with practical guidance for understanding the collision between the entertainment and media industries. While enjoying the thrilling and captivating plot of a premium novel, you will gain a clear insight into the subtle ways the entertainment industry reflects and shapes public opinion and popular culture.