Modern etiquette

Author: Zhang Yuping
Publisher:
Publish Date: 1998-07-01
Features: China is renowned worldwide as the "Land of Etiquette," and the emphasis on "etiquette" and "ceremony" is an excellent tradition passed down through generations. The long-standing culture of etiquette is a rich legacy left to us by our ancestors. The role of etiquette in social life is self-evident. It reflects the intrinsic spiritual and cultural literacy of an individual, an organization, a nation, and even a people, and serves as a conventional behavioral norm for coordinating interpersonal relationships. The first half of this book primarily focuses on analyzing and summarizing the achievements of domestic scholars in the theoretical research of etiquette studies, combining the author's own research insights to discuss fundamental theories of etiquette, such as its origins, functions, principles, and forms, in a specialized manner, aiming to help readers gain a deeper understanding and appreciation of the concept of "etiquette." The second half of the book mainly summarizes and introduces various specific etiquette norms and the etiquette requirements for important occasions, to assist readers in further familiarizing themselves with and mastering more etiquette content, using etiquette more appropriately, and promoting interaction. If the first part of the book emphasizes grasping the theoretical connotations of etiquette, then the second part primarily showcases the applied functions of etiquette, providing guidance on etiquette for people's daily lives.