Brand Path - Brand Building 9S Model and Its Application

Author: Xu Xilin
Publisher:
Publish Date: 2007-02-01
Features: This book elaborates on the 9S process model of brand building through numerous detailed case studies, covering the complete cycle of nine stages: brand research, brand diagnosis, brand positioning, brand planning, brand creativity, brand design, brand promotion, brand evaluation, and brand adjustment. Based on the theories of foreign brand experts, it clarifies the essence of brand core identity (also known as brand core value in China) and proposes solutions to various problems enterprises face in brand building. As a reference textbook for the new profession of Brand Manager by the Ministry of Social Security and Labor, this book is highly readable, practical, and inspiring, making it particularly suitable for professionals currently engaged in brand building to refer to and use.