Microeconomics Tutorial - Management and Economics

Author: Ding Juanjuan
Publisher:
Publish Date: 2007-02-01
Features: This book is one of the core course series textbooks for economics and management majors in higher education institutions. The book is divided into 11 chapters, including Introduction to Microeconomics, Basic Principles of Demand and Supply, Consumer Choice Theory, Production Theory, Cost Theory, Perfectly Competitive Markets, Monopoly and Monopolistic Competition Markets, Oligopoly Markets and an Introduction to Game Theory, Factor Markets, General Equilibrium Theory and Welfare Economics, and Market Failure and the Role of Government. The book strives to overcome the shortcomings of domestic textbooks, such as the lack of case studies, abstract and obscure descriptions, while addressing the issues of lengthy and expensive foreign textbooks. It highlights the systematicity and logicality of domestic textbooks, as well as the rich case studies in foreign textbooks. By utilizing carefully designed modules such as "Knowledge Structure Diagrams," "Guiding Cases," "Economics in the News," "Case Linkages," "Thinking Like an Economist," and "Exercises and Reflections," the book effectively combines the teaching of principles with practical applications, abstract theories with concrete content, limited classic theories with infinite knowledge expansion, and traditional theories with innovative formats. This book can serve as a textbook and teaching reference for undergraduate microeconomics courses, be used for in-service training of economic management personnel, and also be a must-read reference for non-economics majors and socially self-learners interested in economics.