Management of Enterprise

Author: Chen Xiaokun
Publisher:
Publish Date: 2007-02-01
Features: This book introduces the basic theoretical system of business management and explains the five fundamental functions of business management. It covers both the basic theories of management and case studies that integrate theory with practice, striving to achieve a balance between theory and practice while keeping pace with contemporary management theory and practice. The book is rich in content, vivid in language, and features lively case studies, making it easy to understand yet not overly complex. It is a well-designed book suitable for a broad readership, serving as a textbook for students of economics and management in higher education institutions and as a reference for business professionals. This book introduces the basic theoretical system of business management and explains the five fundamental functions of business management. It covers both the basic theories of management and case studies that integrate theory with practice, striving to achieve a balance between theory and practice while keeping pace with contemporary management theory and practice. The book is rich in content, vivid in language, and features lively case studies, making it easy to understand yet not overly complex. It is a well-designed book suitable for a broad readership, serving as a textbook for students of economics and management in higher education institutions and as a reference for business professionals.