Introduction to Cultural Industry and Policy

Author: Zhang Yuguang
Publisher:
Publish Date: 2006-12-01
Features: This book is a textbook on the basic knowledge of "cultural industry" and "cultural industry policy." Its main features are:
First, it utilizes relatively recent English-language data to outline the current development trends of the cultural industry worldwide, which helps students in this field gain a more intuitive understanding of the international trends in the cultural industry.
Second, it focuses on the cultural and ideological sensitivity that distinguishes the cultural industry from general industries, emphasizing the significant impact of cultural industry policies on the development of the cultural industry.
Third, based on the close connection between the cultural industry and practice, it incorporates case studies.
Fourth, following contemporary students' reading habits, it extensively uses images and tables to explain concepts, intersperses key points with basic concepts, and employs "In-depth Reading" and "Internet Links" to guide students' further exploration.
This book is suitable for undergraduate and college students majoring in cultural industry (management) as a basic textbook to understand the current development of the cultural industry worldwide. It also serves as a reference for graduate students, teachers, and policymakers in related fields.