Introduction to International Cultural Trade

Author: Li Huailiang
Publisher:
Publish Date: 2006-12-01
Features: This book is a systematic textbook on international cultural trade in China, conducting in-depth research on the characteristics and patterns of contemporary international cultural trade. The introduction and the first four chapters start from the characteristics of cultural products and cultural trade, providing detailed theoretical discussions on the context of globalization, cultural trade theories, the market environment, policy environment, humanistic environment of international cultural trade, and the characteristics of the international cultural market. Chapters 5 to 8 describe and explain contemporary international cultural trade from four aspects: book copyright, film, television programs, and emerging cultural products. This enables readers to not only grasp the overall theory and patterns of international cultural trade but also gain an in-depth understanding of the specific patterns of different types of cultural products. Chapter 9 provides a targeted and detailed elaboration on the current status, problems, and countermeasures of China's foreign cultural trade. This book can serve as a textbook for undergraduate and graduate students in related fields such as journalism and communication, cultural industry management, and international cultural trade, as well as a reference book for researchers in cultural theory and the cultural industry.