Thirty-Six Stratagems and Life Insurance Marketing

Author: Fan Wugao
Publisher:
Publish Date: 2003-10-01
Features: "36 Strategies and Life Insurance Marketing" not only enables you to think strategically and adapt flexibly in life insurance marketing, closing deal after deal, but also equips you with essential modern business and interpersonal skills, giving you an edge in competition. Life insurance is an industry where agents can start from scratch without needing capital. In the same environment, it all depends on how you leverage your skills. During the writing process of this book, the classical Chinese text of the 36 Strategies was first translated into colloquial language, followed by relevant military examples. Based on this foundation, the essence of each strategy is elaborated, allowing readers to truly understand the meaning and application techniques of the strategies. This arrangement was chosen to help partners better apply the 36 Strategies in life insurance marketing and maximize their power. The book provides only a limited number of examples, focusing on analyzing aspects such as the client's psychology, actions, words, family background, social status, age, home position, and income. The purpose is to enable readers to connect theory with practice and apply the strategies effectively. The book also includes a certain number of humorous anecdotes to alleviate fatigue and tension during reading, improving comprehension efficiency and better grasping the essence of the book.