100 Marketing Fables That Influence the World

Author: Yang Baojun
Publisher:
Publish Date: 2004-01-01
Features: The slowdown in the U.S. economy has deeply affected everyone within it, causing significant changes in lifestyle and the resulting pressure. Following "Who Moved My Cheese?", comic books that convey the way to survive in change and crisis through allegories have become increasingly popular. Various Flash animations have also spread widely among employees of major companies in Europe and America, with many concepts adopted by companies like Time Warner IBM, Citibank, and Kodak as corporate courses to guide employees. Running a business is not an easy task—managing so many people, researching so many competitors, and catering to so many customers. Managers, leaders, and marketers are constantly handling a pile of plans and reports from morning till night, sometimes feeling the pain of helplessness and the exhaustion of relentless effort. They yearn for wisdom, for insights that come from the heart. When one day, we open a book and step into fables from ancient times, the modern era, and our own surroundings, we can't help but smile. It's as if we see wise figures at ease in the vast ocean of time, striking waves far and wide, while nearby, wise ones share insights about life and work with us.