Crazy planning

Author: Ai Cheng
Publisher:
Publish Date: 2003-10-01
Features: The book Crazy Planning documents the full picture of the bizarre and unconventional campaigns by the "crazy" strategist Ai Cheng from 2002 to 2003. It includes famous business warfare cases since 2001 that were widely covered by Beijing's strong mass media and national industry media, such as "Kneeling to Request Cadillac Cards," "28 Cadillacs Shocking Beijing," and "Beauty Promoter Strips, Boyfriend Intervenes in Anger." Ai Cheng was also known as a "madman" or "rebel" in the planning industry for daring to adopt these winning yet extreme strategies. The book was published by Guangdong Economic Publishing House in a large hardcover format (787×1092 mm) with gold lettering. It was officially launched nationwide on October 28, 2003. All the insider details of the bizarre cases in the book are published for the first time. Although Ai Cheng had introduced some of these cases in columns in Big Market (advertising guide) and Sales & Management magazines, which had circulation over 50,000 copies, and China Business News and Sales & Market magazines, which had circulation over 100,000 copies, the true strategic brilliance was only revealed in this book. This made the birth of Crazy Planning a focal point of widespread attention in the industry. Just like Ai Cheng's persistent writing style, Crazy Planning retains the advantages of the aggressive and vivid writing style of The Legend of Selling Brains, making meticulous and dull marketing planning completely engaging and hard to put down. As an original and heart-and-soul creation, Crazy Planning is written with passion and backed by exceptional practical experience, naturally outshining those purely theoretical books and compiled works. The book is accompanied by rich color cover pages and interior images, greatly enhancing its ideological expression and sense of presence. Additionally, the inclusion of numerous reflections on professional thinking and planning practices makes this rare professional read in recent years highly valuable for reading and collecting. Without a doubt, it is an indispensable bestseller.