Haier Business Philosophy

Author: Wu Liangping
Publisher:
Publish Date: 2007-01-01
Features: Haier Group is one of China's most valuable brand enterprises, the world's fourth-largest white appliance manufacturer, with design centers, manufacturing bases, and trading companies established in more than 30 countries. It is supported by pillar industries such as technology, industry, trade, and finance, with a global annual revenue exceeding 100 billion yuan. Sixteen of Haier's main products have been recognized as Chinese brands, and Haier's refrigerators and washing machines were among the first to be named Chinese World Brands. The Financial Times of the UK even ranked Haier as the top "Top Ten Chinese World-Class Brands." Today, Haier has entered the top 100 world brands, and its influence is rapidly rising with the expansion of the global market. Innovation is the core of Haier's culture. In its innovation practices, Haier has explored and implemented the "OEC" management model, the "Market Chain" management system, and the "Man-Order" development model, all of which have attracted significant attention from the international management community. Business schools such as Harvard University in the U.S., the University of Southern California, IMD International Business School in Switzerland, the European Business School in France, and Kobe University in Japan have conducted case studies on these models, making Haier one of the most researched Chinese companies. Haier's "Man-Order" development model has even been hailed by the international management community as a management model that "accurately gauges the pulse of global business." In the face of the new global competitive environment, Haier Group will continue to challenge and surpass itself to strive for the creation of Chinese world brands!