Superstar Amazing Service - How to Retain Your Customers

Author: Gross
Publisher:
Publish Date: 2007-01-01
Features: The author, Scott Gross, is a renowned American expert in customer service. The book presents the concept of "Wow Service" through humorous and touching cases, explaining it from the perspective of fun marketing. "Wow Service" refers to creative, diverse, and humanized services. From the perspective of product promotion, "Wow Service" goes far beyond the scope of service, bringing unexpected competitive advantages to businesses. Among the myriad marketing strategies, "Wow Service" is indeed an effective approach to winning more customers and achieving greater profits. The book has a clear structure, fluent translation, vivid yet profound cases, and serves as a valuable reference for both corporate leadership and ordinary employees. It can be used as a training manual for service industries and also serves as a reference for retailers.