Beijing City Sightseeing and Leisure Agricultural Park Service Guide

Author: Ren Rong
Publisher:
Publish Date: 2006-12-01
Features: This is a practical guidebook introducing Beijing's leisure agriculture lifestyle to Beijing residents and tourists. It contains illustrated tour information for 45 agricultural sightseeing demonstration zones in Beijing, greatly facilitating residents and visitors in planning their outings. A 2005 survey on the development status of Beijing's leisure agriculture industry showed that the overall level of Beijing's sightseeing leisure agriculture has improved significantly, but most focus on construction while lacking in promotion. Word-of-mouth promotion methods account for a large proportion (around 60%), while organized, planned, and targeted promotional efforts are lacking. This situation is not conducive to the rapid improvement of brands and service quality. To address this issue, the Beijing Rural Work Committee and the Beijing Sightseeing Leisure Agriculture Industry Association have organized various forms of observation activities and training programs. This book is one of the initiatives to actively guide promotion, utilizing the results of market research. Such information organization not only benefits residents and tourists but also facilitates inter-zonal communication, allowing parks to discover their strengths and characteristics, leverage their advantages while avoiding weaknesses, and further enhance the comprehensive development of Beijing's sightseeing leisure agriculture parks.