Creative Marketing · Hand-drawn POP Image Library

Author: Lu Hongyang
Publisher:
Publish Date: 2005-08-01
Features: The graphics in POP advertising are direct and specific visual images, playing an important supporting role. As a modern marketing tool, POP advertising does not necessarily require graphics. Many small POP displays in supermarkets are often hung in front of shelves or inserted in front of products, using simple and engaging fonts to directly guide consumers' purchasing psychology and behavior. However, despite this, graphics as the most direct and specific visual communication means in POP advertising remain irreplaceable in their role and effectiveness. The graphics in POP advertising are the concrete and visual embodiment of the creativity of POP advertising, serving as the most direct and effective way for consumers to recognize and understand the product. The creativity of POP graphics can take various approaches, such as realistic, exaggerated, metaphorical, and transformed. Regardless of the chosen concept, it should be novel, lively, and interesting. Designers can try different techniques without being confined to a single model. The expression techniques of POP graphics include photography, painting, collage, screen printing, as well as computer-based representation. The advancement of modern technology has provided abundant materials, making the forms and techniques of POP more diverse. There are many resources available on these techniques, which are not repeated here. This book collects some vivid and creative hand-drawn graphics for reference.