Introduction to Modern Tourism Management

Author: Peggy et al.
Publisher:
Publish Date: 2004-02-01
Features: This book provides a comprehensive analysis of this dynamic and vibrant field, offering rich resources with practical guidance. It focuses on providing readers with ways of thinking and problem-solving approaches for the following issues:
· How to collect and effectively utilize tourism data to obtain the necessary information;
· How to leverage the advantages of multinational tourism enterprises to capture market share;
· How to use advanced marketing techniques to address fierce market competition;
· How to tackle challenges in tourism enterprise human resource management;
· How to innovate tourism products and open new tourism target markets;
· How to coordinate the division of labor and cooperation between the public and private sectors in tourism;
· How to balance the relationship between tourism development and environmental protection.
The book also introduces many constructive concepts, such as: ecotourism may not necessarily be a sustainable form of tourism, the globalization and regionalization processes of tourism, tourist perception and visitor management, tourism health, tourism experiences, and more.
This book can serve as a textbook for undergraduate and graduate students in tourism majors at universities and colleges, as well as a professional introductory textbook for vocational and technical college students. It can also be used as a reference for tourism professionals participating in vocational training or those seeking to expand their business knowledge. For those who lack the opportunity to receive formal tourism professional training, this book is an essential read.