Marketing Channel Management System Model

Author: Su Chunli
Publisher:
Publish Date: 2003-10-01
Features: The book adheres to the principles of practicality and convenience, greatly benefiting marketing management personnel in enterprises to improve management efficiency, quickly grasp the methods of channel management system design, and thereby facilitate smooth work. How can products be delivered to consumers smoothly and effectively? Optimized management of marketing channels is an essential condition. Starting from real management needs, the book provides a detailed explanation of the information, promotion, personnel, accounts, customer service, and other management systems required for channel management. At the same time, it includes numerous system examples, further illustrating the organizational thinking and application techniques of marketing channel management systems.