Reflection on Winning in Sales

Author: Lin Haichuan
Publisher:
Publish Date: 2003-09-01
Features: This book makes dry theories accessible, rational content emotional, scattered elements systematic, professional techniques literary, and humanistic words inspiring. The content is far more than simple techniques—it is an elevation and refinement based on practical experience. It is the result of Lin Haichuan's eight years of dedication. This book is aimed at salespeople, trainers, supervisors, instructors, and branch managers in China's insurance industry. It introduces the author's journey from a full-time employee of an insurance company to quitting his job and becoming a lone wolf in Beijing as an insurance salesperson. He then rose to become a shining star in the industry and a bright landscape on the life insurance stage. The book is specially designed from the perspectives of sales power, pioneering power, action power, learning power, and operational power, covering the sales chapter, pioneering chapter, operational chapter, training chapter, and a "variety" chapter. It shares the author's practical experiences and skills in various fields, making it suitable for insurance marketing professionals, as well as a reference for marketing professionals in other fields.