How to Systematically Develop Corporate Strategy: How to Systematically Develop Corporate Strategy

Author: Hax
Publisher:
Publish Date: 2003-08-01
Features: The core purpose of this book is to help managers transform vision into reality. We do not explain the characteristics of leadership through abstract theories but explore strategic management in a practical way. We aim to provide a training process for practicing managers and business students, helping them to develop and implement strategies, making the challenging task of defining and executing the company's long-term vision achievable. Based on years of teaching and consulting experience, the author systematically explains what strategy is, the three levels of strategy (corporate strategy, business strategy, and functional strategy), and the process of strategic formulation. This book contains many classic chapters that are worth savoring. In corporate strategy, the author reveals the relationship between diversification and specialization through discussions on horizontal strategy and vertical integration in a clear and concise manner. The cases in this book cover many fields such as finance, pharmaceuticals, automotive, and papermaking, and include many famous frameworks or models in the field of management.