Advertising Master Ogilvy Unpublished Selections: Unpublished Selections

Author: David Ogilvy
Publisher:
Publish Date: 2003-07-01
Features: This book introduces the advertising master Ogilvy, with main contents including the author's preface for the 1987 Taiwan edition, —An Unexpected Gift, translator's preface —Reflections of an Advertiser, early years, notes, memos and letters, checklists, speeches and reports, management principles and corporate culture, leadership —The Forgotten Element of Management, appendix, 75-year-old Ogilvy —A Visit to the French Embassy, on-site recommendation speech for conferring David Ogilvy with an Honorary Doctorate, and detailed biography of David McKenzie Ogilvy. Strictly speaking, this book compiles the heartfelt words of the "nagging, preaching, scolding, and introspective" father of Ogilvy, not only explaining his personal business philosophy but also providing the best interpretation of Ogilvy & Mather's corporate culture.