Copy the Chain Empire (The Continuous Profitability Rule of Chain Enterprises)

Author: Ma Riguang
Publisher:
Publish Date: 2006-12-01
Features: The purpose of business operations is to meet customer needs. Therefore, how to utilize limited human and material resources, combined with ideas (business philosophy), to establish a strong marketing team and make customers willing to accept our products and services, is an urgent issue for our company to solve. This manual, particularly the part on sales assistance, not only introduces the practical procedures and management of sales assistance but also clearly elaborates on how different attitudes of sales assistants can lead to different structures. We hope that sales assistants will gain a fresh understanding of the true essence of sales assistance work, new concepts, and methods. Since you have become a member of XXX, we have the obligation to guide you in a direction—beautiful marketing environment is surrounding you, the key is what attitude, spirit, and methods you are prepared to adopt to acquire and practice. Below, it will be introduced in fifteen chapters, including the Concept Chapter, Quality Chapter, Skill Chapter, Workflow Chapter, and Promotion Chapter. The Promotion Chapter is essentially the content of the Promotion Manual because sales assistants in chain stores not only act as sales assistants but also participate in or take on important promotional responsibilities. Therefore, the two manuals are combined into one, abbreviated as the "Chain Store Sales Service Management Manual."