Corporate Guerilla PR -- Winning Low-Cost Promotion Battles with Unconventional Tactics: Winning Low-Cost Promotion Battles with Unconventional Tactics

Author: Michael Levin
Publisher:
Publish Date: 2003-08-01
Features: Economic Trend. Promotion is an indispensable driving force for businesses to enhance competitive advantages; after all, even if a product is excellent, if no one knows about it, it will be difficult for a business to survive. However, traditionally, the cost of promotion through mass media is high, and not every business can afford it, nor is the effectiveness in reaching the target audience consistent. How can small and medium-sized enterprises with limited budgets win in a competitive landscape? Public relations master Michael Levin, after revolutionizing the concept of business promotion with his best-selling book "Guerrilla PR," combines guerrilla PR strategies with new discoveries about the internet to propose fresh PR perspectives—another wave of conceptual revolution is about to erupt.