Media Industry Institutional Model (Volume Six of the Media Economy Series)

Author: Zhou Hongduo
Publisher:
Publish Date: 2003-09-01
Features: This book has strong practicality, emphasizing the combination of theory and reality, and provides significant guidance for establishing standardized media industry groups. It begins by analyzing the relationship between media industry groups and information industry groups, then provides a detailed analysis of the necessity, principles, conditions, and procedures for establishing media industry groups. It clearly states that the establishment of standardized media industry groups is the overall trend of China's media industry development, but it is essential to follow the laws of media industry development. The book also introduces, at the operational level, the domestic established newspaper groups, radio and television industry groups, their existing problems, and the countermeasures that should be adopted. Additionally, it covers the world's top five media industry groups, their operational status, and how to learn from their business experiences.