Broadcasting Economics (Volume Three of the Media Economics Series)

Author: Zhou Hongduo
Publisher:
Publish Date: 2003-09-01
Features: This book starts with the relationship between radio and television and economics, deeply analyzes the economic issues of radio and television from the perspective of economic thinking, elaborates on the concept of radio and television economics and its background, and then comprehensively and systematically introduces basic theoretical issues such as radio economics, television economics, local radio and television economics, as well as the institutions and systems of radio and television economics, along with the countermeasures to be adopted.