History of China's Advertising Rush: 1979-2003

Author: International Advertising Magazine Press and others
Publisher:
Publish Date: 2004-09-01
Features: This book is the result of carefully selecting and recording the traces closely related to the 20-year development of advertising, as well as parallel political, economic, and cultural contexts, from various literature and actual interviews by the International Advertising Magazine Press and the Advertising Department of Beijing Broadcasting University. It documents the development trajectory of advertising.