What customers want: The essence of achieving an excellent enterprise

Author: (USA) Harry Beckwith
Publisher:
Publish Date: 2003-10-01
Features: Harry Beckwith writes with extraordinary flair, delivering over 100,000 words that elevate our understanding of customer service to a whole new level. Read this book, and if you cannot gain a series of insights to improve marketing strategies, enhance customer relationships, and deepen service awareness, then it must be time for you to change your profession.