Telemarketing for Easy Sales

Author: Yao Nengbi
Publisher:
Publish Date: 2003-07-01
Features: With the intense fluctuations in the global economy, the performance of various sales channels has been challenged like never before. Businesses are striving to achieve higher performance at lower costs. Additionally, the development of information and communication technology has significantly transformed the nature of sales channels. Only by combining high-tech equipment and optimizing sales efficiency through advanced channels can companies survive in today's world. This is a book that explores new frontiers in sales. It develops a marketing system based on the practical operation models and management principles of telesales, making it suitable not only for sales personnel to learn and use but also as a management manual for sales supervisors. Moreover, for sales professionals who wish to gain a competitive edge and seize opportunities in future trends, this book serves as an invaluable reference.
The book is divided into two main parts: "Marketing Practice" and "Management Practice." Frontline sales staff can learn and apply the knowledge, skills, and practical steps immediately, gaining a deeper understanding of how to seize marketing opportunities and create higher performance. In terms of "Management Practice," the book provides detailed introductions to "recruitment and training techniques," "business planning," "establishing and executing management mechanisms," and more. Each chapter is a distillation of experience, highly practical and valuable.