Newspaper Economy (Book 2 of the Media Economy Series)

Author: Zhou Hongduo
Publisher:
Publish Date: 2003-09-01
Features: This book is a specialized work on the study of newspaper economy and its business techniques. Its main content is based on a relatively comprehensive and integrated analysis of the business conditions of thousands of newspapers (including journals) in China, summarizing and generalizing the laws and experiences of newspaper business activities from an economic management perspective, and exploring the existing problems. It proposes constructive suggestions by combining advanced management models of the global newspaper industry, providing theoretical and empirical evidence for the development of the Chinese newspaper economy and journal economy.