Customers are also crazy

Author: Ken Blanchard
Publisher:
Publish Date: 2003-10-01
Features: This book forces everyone—from the forklift operator to the company president—to focus on how to create crazy fanatic customers. It presents a simple yet essential principle that all organizations need to hear. Simply put, the content of this book is the advice a new regional manager receives on the very day he starts his job. It is an outstanding and fresh management book that helps everyone in any organization or business establish an amazing customer service system and achieve incredible results. Crazy Customers follows the fable style of The One-Minute Manager, teaching readers how to broaden their horizons and understand what customers truly need through an engaging and easy-to-follow story. It helps build a customer-centric system and adopt comprehensive customer service as a long-term strategy, rather than just viewing it as another task for the month.
The United States is currently facing a service crisis. From the East Coast to the West Coast, customers are awakening. Crazy Customers offers many impressive new tips and highly creative techniques to help everyone in any workplace spark a revolution—where their customers go crazy for them, become obsessed with them, and generously support them.