How to Develop a Marketing Plan

Author: Westwood
Publisher:
Publish Date: 1999-09-01
Features: Compared to most business books, this one is different. It's a practical workbook that helps you develop a marketing plan. In the chapters of this book, you will learn step by step the process of developing a marketing plan for a virtual company—a device manufacturing company. The exercises at the end of each chapter will help you develop your own marketing plan. A good marketing plan often plays a central role in successful business plans, but when it comes to developing an effective and practical marketing plan, it can be confusing to know where to start. How to Develop a Marketing Plan can help you develop an ideal marketing plan in an orderly manner, making the difficult task easier. The book guides you step by step to develop a successful marketing plan and is very practical. Its main steps include: conducting a marketing review; determining objectives and strategies; preparing a budget; writing and presenting the plan. This book can be used for personal study guidance and marketing team exercises, as well as serving as a textbook for marketing courses.