The First Book on Promotion Management: 10 Basic Business Promotion Techniques and Their Practical Application

Author: Tang. Schultz et al
Publisher:
Publish Date: 2005-03-01
Features: This book must be collected in the libraries of every company and institution. It is one of the most effective introductory textbooks in the business field, serving as both an introductory read for beginners and offering fresh insights for experts. For every marketer who wants to better understand how promotion works in conjunction with other sales strategies, this book is a valuable reference resource. — Claire Rosenzweig, Executive Director of the American Marketing Association
The book includes: planning promotional projects, coupons, special package deals, contests and sweepstakes, mail gifts, cause-related promotions, price discounts, trade discounts, etc.