Creating Real Estate Sales Stars: A Practical Training Manual for Sales Personnel

Author: Huang Wei
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Features: This book integrates the practical expertise of over 100 real estate companies, serving as a reference for training employees for more than 1,000 real estate sales managers and directors. It is revered by over 5,000 real estate sales elites as a professional treasure trove. The book is divided into two parts: Basic and Advanced.
The Basic section starts with the fundamental theoretical knowledge of real estate sales personnel, explaining basic concepts, foundational knowledge, general sales procedures, guest etiquette, conventional sales techniques, customer question responses, and payment method calculations. The Basic section aims to help you solidify your foundation and lay a solid groundwork for achieving your goals.
The Advanced section will help you quickly improve your qualities to possess the traits of a real estate salesperson, understand the 14 major cognitive aspects of real estate sales personnel, master the five golden steps of successful sales, gain insights into customer buying psychology and behavior, and learn the tricks for solving difficult problems. The Advanced section aims to pave a shortcut for you to achieve excellence.