C Marketing: How to Make Customers the Evangelists of Your Company's Products and Services

Author: (USA) Ben McConnell, Jackie Huba
Publisher:
Publish Date: 2004-10-01
Features: This book provides classic case studies from well-known companies such as IBM, Southwest Airlines, the NBA Dallas Mavericks, and Duncan Donuts, demonstrating that customer marketing is a low-cost or even no-cost marketing art compared to the high-spending approach of advertising.