Experience - From Ordinary to Excellence Product Strategy

Author: (USA) Teri A. Britton
Publisher:
Publishing Time: Not available
Features: Lassley and Britton brilliantly describe a novel and outstanding business philosophy, which is crucial for understanding the true value of products or services. For those who can keep this business philosophy in mind and put it into practice, our world will not only become more efficient but also better. I hope everyone reads this book, "The Experience." "The Experience" reminds us that customers buy experiences and value, not just products. Providing customers with value beyond their expectations is the key to success. For those who understand this, "The Experience" is a must-read. Lassley and Britton have captured the essence of success in the business world. For consumers, owning a Harley-Davidson is not just about having a motorcycle; it means breaking free from the constraints of daily life. Apple computers are not just about computing; they help people easily explore cutting-edge, unknown realms. Customers do not buy pure products and services; they buy freedom, adventure, and health. These intangible experiences can elevate products and services to an extraordinary, even infinitely valuable level.