Marketing (11th Edition)

Author: Louis Boone
Publisher:
Publish Date: 2007-01-01
Features: This series of textbooks has the following characteristics:
(1) Rich variety of materials. The first batch of this series introduces 7 bilingual business knowledge textbooks, forming the "Bilingual Business Management Teaching Materials Series for English Majors," including Management (by Jeff Madura), Operations Management and Innovation (by David Needle), Marketing (by Louis Boone & David Kurtz), Accounting and Financial Management (by Jeff Madura), Business Ethics and Social Responsibility (by Jaff Madura), and Starting New Businesses (by Jaff Madura). There are few textbooks on similar topics in China.
(2) Up-to-date versions. The series selects content from the latest foreign textbooks, featuring the newest concepts and real-world cases in relevant disciplines.
(3) Well-structured, concise content with appropriately challenging language, suitable for bilingual teaching. The series briefly outlines the most important basic concepts, principles, and theories in each functional area. It also includes relevant key terms for the discipline at the end of each book, with Chinese annotations for the acronyms.
(1) Rich variety of materials. The first batch of this series introduces 7 bilingual business knowledge textbooks, forming the "Bilingual Business Management Teaching Materials Series for English Majors," including Management (by Jeff Madura), Operations Management and Innovation (by David Needle), Marketing (by Louis Boone & David Kurtz), Accounting and Financial Management (by Jeff Madura), Business Ethics and Social Responsibility (by Jaff Madura), and Starting New Businesses (by Jaff Madura). There are few textbooks on similar topics in China.
(2) Up-to-date versions. The series selects content from the latest foreign textbooks, featuring the newest concepts and real-world cases in relevant disciplines.
(3) Well-structured, concise content with appropriately challenging language, suitable for bilingual teaching. The series briefly outlines the most important basic concepts, principles, and theories in each functional area. It also includes relevant key terms for the discipline at the end of each book, with Chinese annotations for the acronyms.