Hospital Service Marketing and Service Management

Author: Pan Xilong et al. (Editor-in-Chief)
Publisher:
Publish Date: 2006-04-01
Features: Based on the absorption of international advanced hospital management theories and combined with the actual situation of Chinese hospitals, this book analyzes and summarizes the characteristics of medical services in China, proposing hospital service marketing and service management theories with Chinese characteristics. The content includes brand marketing, relationship marketing, friendly marketing, internal marketing, social marketing, and online marketing, among others. The theories are innovative, the content is rich, and it aligns with the actual situation of hospitals, making it highly academic and practical value. The target readers of this book are extremely broad, suitable not only for undergraduate and graduate students in health management at universities and colleges across the country, as well as for MBA teaching, but also for health administrative cadres, hospital managers, health administrative personnel, and clinical medical staff training.