General Manager's Handbook (Third Revision)

Author: Compilation Team of the Latest Core Curriculum for MBA
Publisher:
Publish Date: 2006-01-01
Features: The distinctive features of this book are:
(1) Emphasizing practical skills over theory and formulas. The significant difference between an MBA and other graduate degrees lies in its practicality, applicability, and operability. It aims to cultivate middle-to-high-level business managers who can apply knowledge in real-world scenarios, value hands-on work, and are capable of leading enterprises or other organizations in the field of business and economics with real-world experience. Adhering to this spirit, the book avoids quoting extensive complex theories and formulas, instead dedicating substantial space to case studies and practical techniques. It can be said that the main content of the book focuses on "management" rather than "the study of management." Based on the analysis of case studies, it identifies universal patterns to derive concepts, principles, and solutions to problems. Its goal is not to produce knowledge-based "management masters" but to focus on cultivating "professional entrepreneurs." When explaining methods and theories, the book strives for precision and depth rather than comprehensiveness.
(2) Easy to understand and highly readable. Considering the tight schedules and high work pressures of many managers, the book avoids overly technical and difficult-to-understand terms. When selecting case studies, it also strives to use storytelling over technicality, opting for short, simple, yet typical examples instead of lengthy, complex, or obscure ones.
(3) Up-to-date content. The book incorporates numerous case studies and new management concepts from the past two years, offering readers a fresh perspective.