Introduction to Tourism Studies

Author: Yuan Jun, Editor-in-Chief
Publisher:
Publish Date: 2006-08-01
Features: In today's world, the strong economic growth trend and industrial driving capacity demonstrated by the tourism industry have attracted widespread attention. Countries and regions around the world have increasingly developed tourism as a pillar and leading industry. Over the past two decades, China's tourism has established a distinct image as a major global tourism power and has become a vital industry in the national economy. This book extensively draws on and incorporates the latest research findings on tourism studies from both domestic and international sources, as well as new experiences in industry development. It provides a comprehensive and systematic exposition of the research objects, historical development, and essence of tourism; analyzes key elements such as tourists, tourism resources, the tourism industry, tourism products, and tourism markets; explores tourism planning, tourism enterprise management, and tourism organizations; and looks ahead to specialized tourism, tourism informatization, and sustainable development.