Travel Public Relations

Author: Xie Su, Editor-in-Chief
Publisher:
Publish Date: 2006-08-01
Features: What is Tourism Public Relations—i.e., the specific application of public relations in the management and operation of the tourism industry. As a modern management science and art, public relations plays a unique role in areas such as business management, marketing, mass communication, and social interaction, and is highly valued by people. The teaching content of this book basically covers the skills and techniques that a tourism public relations professional should possess.