Blink decide within 2 seconds

Author: Malcolm Gladwell (USA), translated by Lu Gangwei et al.
Publisher:
Publish Date: 2007-02-01
Features: In The Tipping Point, Malcolm Gladwell revealed the process of understanding the cognitive world. Now, his other masterpiece, Blink: The Power of Thinking Without Thinking, revolutionarily shows us how to understand our inner world. Why are some people naturally wise decision-makers while others make frequent mistakes? Why can some people achieve success by following their intuition, while others get stuck in difficult situations? Moreover, why are some brilliant decisions often those that cannot be explained to others? Blink is a book about "thinking without thinking"—a book that allows us to make decisions instantly without deep contemplation. However, this process is not simple. In the office, the classroom, the kitchen, or the bedroom, how does your brain actually work? Blink introduces us to such psychologists—who can predict within minutes whether a couple will stay together forever. We also meet such a tennis coach—who can determine whether a serve is a double fault before the ball even hits the racket. Of course, Blink also shows us the consequences of "aha moments"—it "created" one of the worst U.S. presidents in history, turned "New Coke" into one of the biggest blunders in business history, and led an innocent young man to his death at the hands of police. Blink reveals that the best decision-makers are not those with the richest information resources, nor are they those who overthink and spend their days in deep contemplation. So, who exactly are they?