Global Media Economy

Author: (USA) Alan B. Albarran, (USA) Sylvia M. Chan-Olmsted, Editors: Wang Yue
Publisher:
Publish Date: 2007-01-01
Features: This book is written by renowned scholars from around the world with extensive professional knowledge in media economics theory and research. It analyzes and discusses the history, current status, and future development trends of the media industry in major countries and regions of North America, South America, Europe, Africa, the Middle East, and the Asia-Pacific, as well as global media economic structures.