Strategic Management: Achieving Competitive Advantage

Author: Arthur A. Thompson Jr. (USA)
Publisher:
Publish Date: July 1, 2006
Features: Based on the author's judgment of the trends in the changing business environment and the challenges faced by enterprises, this book presents a unique and fresh perspective—gaining competitive advantage by creating unique value for customers. It comprehensively integrates the fundamental theories and methods of strategic management proposed by predecessors, as well as new research findings and methods related to solving these problems. The content is concise, focused, and appropriately balanced in terms of complexity and depth. The selected examples and cases are from renowned companies, making it suitable as a textbook for senior undergraduate students, graduate students, MBA, and EMBA students in strategic management. It can also serve as a reference for in-service training of business management personnel.
The book explores the topic of how to gain competitive advantage, divided into four parts for discussion: Introduction; Core Concepts and Analytical Tools; Strategy Formulation; Strategy Implementation. Compared to other strategic management textbooks that often contain excessive details and cover a broad scope, this book is more concise, vivid, and easier to grasp for readers. Its explanations are more convincing, more relevant, and provide greater guidance to readers.