Management Communication: Principles and Practice

Author: Hu Wei
Publisher:
Publish Date: 2003-05-01
Features: This book is the crystallization of the author's many years of teaching and research work, covering the communication issues that managers will face in the next 10 years—from how to design a successful communication strategy, how to communicate effectively, to how to make full use of modern communication technologies. The book is divided into 3 parts, 17 chapters, and 22 major cases, with clear organization, rigorous structure, and distinct levels, fully reflecting the author's academic expertise and the practical value of the book.