Building the Core Competitiveness of Real Estate Enterprises: The Theory and Practice of Real Estate Enterprise Informatization: The Theory and Practice of Real Estate Enterprise Informatization

Author: Peng Jialiang
Publisher:
Publish Date: 2003-10-01
Features: This book primarily explores the new topic of how to leverage modern network information technology to enhance the core competitiveness of Chinese real estate enterprises. It analyzes the composition and manifestation of core competitiveness in Chinese real estate enterprises, as well as the pathways for cultivating it; introduces the latest information technology and management models both domestically and internationally; and discusses the fundamental principles and methods of information management in real estate enterprises. The book also dedicates significant to an in-depth analysis of the information management models and e-commerce platforms of two enterprises in Shanghai—"Jinfeng Yijū" and "Shangfang Zhuanhuai"—attempting to find new development models and paths for Chinese real estate enterprises in the era of informatization.