Network Marketing Strategy, Implementation, and Practice (Second Edition)

Author: (English) Charles Schafers et al., translated by Wu Guanzhi
Publisher:
Publishing Date: 2006-03-01
Features: As a tool in marketing activities, the Internet's functions are increasingly diverse and gaining popularity. The purpose of this book is to help marketers learn the knowledge and skills needed to effectively utilize the Internet. Specifically, this book is primarily aimed at unmet needs applications; understanding the extent to which the Internet has changed Sun Faqian's marketing model, whether new models and strategies can be used to more effectively develop this medium; marketers need practical web management skills; the rapidly changing market characteristics and good performance in online marketing practices. This book can serve as a textbook or reference material for undergraduate and graduate students in management, MBA programs, and senior management seminars in various enterprises. It is also suitable as teaching and research reference materials for e-commerce and engineering master's programs, as well as for the education and training of various engineering and research personnel engaged in enterprise informatization, network technology, and computer applications.