Bank Marketing Practical Handbook 4 -- Bank Marketing Practical Cases

Author: Lai Dansheng (Compiler)
Publisher:
Publish Date: 2006-09-01
Features: After China's entry into the WTO, the entire economy has been integrated into a broader scope, creating a wider space for bank marketing. The Chinese banking industry faces new development opportunities while also experiencing increased competitive pressure. In the face of these opportunities and pressures, under competitive conditions, bank marketing has become increasingly important. Currently, commercial banks across the country have begun their journey in marketing, gradually shifting their mindset and striving to overcome the arrogance and inertia cultivated under the planned economy system. They are focusing their efforts on customers and the market. This represents a revolution in bank marketing thinking. This book aims to combine China's local bank marketing practices with advanced experiences from Western countries, opening up new perspectives for Chinese bank marketing. The publication of this book will undoubtedly become a catalyst for bank marketing in China. It will help bank marketers avoid unnecessary detours and serve as a valuable assistant.