Zhang Ruimin said so.

Author: Hu Yong
Publisher:
Publish Date: 2006-02-01
Features: Zhang Ruimin, CEO of Haier, is often hailed as the "Jack Welch of Chinese business." Under his leadership, Haier transformed from a small company losing 1.47 million yuan into a multinational corporation with a global revenue of 71.1 billion yuan, ranking fifth in the world for white appliance manufacturing. In just 18 years, Haier has achieved what many renowned domestic companies took over a century to accomplish. "Haier – Made in China" has become a benchmark flag for Chinese enterprises striving for internationalization. Zhang Ruimin has also been called a symbol of Chinese business reshaping itself to embrace global economic challenges by the U.S. "New York Times." The corporate culture and management philosophies he established and proposed, such as the market chain, OEC management model, SBU, and others, have become invaluable learning models for Chinese enterprises. In Zhang Ruimin Speaks, the author strives to capture Zhang Ruimin's authentic thoughts and explorations on Haier's corporate culture, talent philosophy, marketing strategy, internationalization, and management models, supplemented by compelling background introductions and rational analyses. The book also reveals, for the first time, Zhang Ruimin's genuine reflections on sensitive issues such as external criticism and controversy since 2002, the successor in the "post-Zhang Ruimin era," and Haier's ownership challenges. This is a comprehensive and objective guide to understanding the true essence of Haier.