Author: (American) Hewitt et al., translated by Yang Zhushan, Pan Hao
Publisher:
Publishing Time: Not available
Features: Blogs have changed the information dissemination system, broken people's information acquisition habits, and driven the world into a new information revolution. The author is one of the world's earliest bloggers, with their blog's click-through rate exceeding 17.4 million. This book vividly describes how blogs have transformed the United States through compelling case studies. It also elaborates on the changes brought by blogs and their corresponding strategies, such as the rise of new media and blog marketing. The wave of blogs is surging toward us, and we cannot remain indifferent. If you want to understand blogs, pick up this book, and you will discover a vast and dynamic world of blogging. Additionally, this book can help you stay at the forefront of the information revolution and position yourself and your company or organization. Concise yet insightful, it uses compelling case studies to describe how blogs have transformed the United States, including events like the downfall of former bipartisan leader Trent in the U.S. Senate and the forced resignation of the renowned CBS host Larry (the Larrygate scandal). It also details the author's provocative viewpoints, such as the decline of mainstream media and new marketing concepts.
Blog -- Positioning of the latest trend in the information revolution
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